HISTORY OF BLOOMINGDALE’S AS A FAMOUS BUYER, DESIGNER ALSO RETAILER IN THE WORLD

Bloomingdale is a history of fashion & design to retail user, Here i discuss about history of Bloomingdale.

Bloomingdale started with a 19th century fad and extraordinary vision of two brothers. Lyman and Joseph Bloomingdale pioneer almost every major change in the evolution of department stores – though they are not the first with an idea, they simply made bigger and better than anyone. Their philosophy of innovative retail sale Bloomingdale guided in its infancy and that the strategy continues today, rightly earning the reference Bloomingdale “Like No Other Store in the World.”

The first company retail Bloomingdale brothers were ladies Concept Shop in New York. In 1872, Bloomingdale’s opened and expanded their Bazaar East side, the sale of a variety of women’s fashion. It was a bold move at the time of specialty shops; Bazaar has become a harbinger of the real “shop.” In 1929, Bloomingdale covered an entire city block.

Two years later, the glamorous Art Deco building that still adorns Lexington Avenue was completed. In 1949, Bloomingdale began his real expansion, opening its first satellite store in Fresh Meadows, Queens, and in 1959, Bloomingdale had created a complete circle around the flagship stores in New Jersey, Westchester County and Long Island. This spectacular growth has continued in the 1970s and 1980s with the opening of stores in the Northeast, Florida and Chicago. Bloomingdale was on his way to becoming a truly national entity. This vision culminated in 1996 with the addition of its first four stores in California, the most ambitious expansion in the history of the company, followed by entry into the market of Atlanta Bloomingdale in 2003.

From the beginning, the Bloomingdale brothers responded to America’s love of international goods, and by the 1880s, their European selection was dazzling. A purchasing office in Paris in 1886 was the beginning of a network that now spans the globe. The 1960s brought promotions resulting from Bloomingdale’s fascination with the foreign market: the first was a small matter called “Casa Bella” featuring merchandise for the home of Italy.

Over the next 30 years, promotions took on a large scale – including unique merchandise and cultural exhibits that affect all departments of Bloomingdale. Major transformation of the image of the Bloomingdale came in 1960 and 1970. The promotions were so exciting that the term “trade as Theater” was coined to describe Bloomingdale “events.” This was the era of glacial rocks for pets and ice cubes, movie stars of visits and the royalty of Elizabeth Taylor to Queen Elizabeth II.

The new leadership in merchandising was both to seek and create. Buyers covered the world to find exclusive items, one-of-a-kind. When they could not find what they wanted, they had done. In fashion, Bloomingdale launched new designers and created boutiques for already famous names. Among the findings: Ralph Lauren, Perry Ellis and Norma Kamali – and for the first time in America: Sonia Rykiel, Kenzo and Fendi ready-to-wear. Designers open their first store shops in Bloomingdale include Yves Saint Laurent, Calvin Klein, Claude Montana and Thierry Mugler.

In 1961, Bloomingdale made retail history in another area by introducing the first designer shopping bag. Joseph Kinigstein was commissioned to create a bag for promotion “Esprit de France”. Rather than doing the obvious – distinguished flowers in pastel colors – he reproduced antique French tarot cards in bold red, black and white. Boldest of all, the bag omitted the name of the store. Even so, it was unmistakably Bloomingdale, and the collector of the bag was launched. Since then, both famous and young artists, architects and designers have created advertising bags from Bloomingdale. Their creations have been exhibited in art museums around the world.

In 1971, “model rooms”, a highlight of Bloomingdale since 1947, has drawn attention around the world. “The Cave”, a complex multi-level frame sprayed entirely in white polyurethane, was a dramatic example of the length at which Bloomingdale would make a fashion statement. Over the years, the model rooms have been showcases for the talents of each of the architect Frank Gehry to filmmaker Federico Fellini.

During the 1970s, Bloomingdale was a favorite stop of the international avant-garde, played locally by the “Young East Sider” who lived right in the neighborhood. In 1973, the store wanted to eradicate the name of Bloomingdale on panties to launch a promotional lingerie; they chose the nickname society as a nod to the young and trendy crowd, and the logo “of Bloomie” was born soon New Yorkers were affectionately referred to. the second most popular tourist attraction in the city after the Statue of Liberty as “Bloomie of” and the warmest remembrance in town was nothing flying “Bloomie of.” Since the late 1980s to the present, the economy and the retail trade has changed – and changing consumer purchasing habits. As usual, follow Bloomingdale time and ready for the future. Today he focuses more on customer service and building relationships while continuing the unique and exclusive aspects that have made the world famous Bloomingdale.

With a reputation for quality, creativity and originality, Bloomingdale remained at the forefront of retail worldwide. Bloomingdale speaking customers in a language they understand “. Like No Other Store in the World” service, selection and fashion, making Bloomingdale

Source by: Macy’s press

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